Netflix has secured exclusive rights to video episodes of two popular podcasts from the Vox Media Podcast Network: "Unexplainable" and "Switched on Pop." The deal aims to expand Netflix’s growing podcast content offerings.
The streamer is continuing its investment in audio programming with this new agreement. According to Variety, Netflix will be receiving exclusive rights to video versions of Vox Media's “Unexplainable” and Vulture’s “Switched on Pop.” Vox Media Podcast Network is currently owned by James Murdoch’s Lupa Systems.
The specifics of the deal were not disclosed, but it signifies Netflix’s strategy to diversify its content library beyond traditional television and film. The company has been actively seeking ways to integrate podcasts into its platform, recognizing their increasing popularity as a form of entertainment and information consumption. This move allows Netflix to offer unique visual accompaniments to already established audio programs.
The addition of “Unexplainable” and “Switched on Pop” adds to Netflix’s existing podcast lineup, further solidifying its position in the burgeoning audio-visual content market.
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