Meta recently launched a new advertisement featuring David Bowie’s song “Five Years,” but the song's lyrical content details humanity learning it has only five years left before an apocalyptic event. The ad, intended to be inspiring, appears to clash with the song's themes.
According to TechCrunch, the song “Five Years” is about humans receiving news of their impending doom. The lyrics describe a scenario where people are informed they have just five years remaining before the apocalypse. Meta used this song as the soundtrack for an advertisement seemingly meant to convey optimism.
The juxtaposition of the song’s dark narrative with Meta's advertising goals has raised eyebrows. TechCrunch points out the irony of using a song about human extinction in what is intended to be an uplifting promotional piece. The reason for Meta’s choice remains unclear, but it highlights a disconnect between the ad’s intent and the underlying message of the music.
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