Liv-ex Reports Middling Results for 2025 En Primeur Campaign
Food & Drinks
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24d ago

Liv-ex Reports Middling Results for 2025 En Primeur Campaign

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Liv-ex, a wine market analysis firm, has released its closing report on the 2025 en primeur campaign, describing it as “an opportunity rather than a mistake” despite tepid sales. The campaign was initially considered ‘make or break’ for the vintage.

The report indicates that while sales were not strong, pricing may prove sensible in retrospect. According to drinks_business, the 2025 en primeur campaign turned out to be more of a “middling” affair met with “tepid sale”.

Liv-ex suggests there is still hope for the vintage and its potential within the en primeur market. The firm’s analysis points towards possible future value, despite initial lackluster performance. No further details regarding specific sales figures or regions were provided in the source.

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