A new independent zine celebrating movie theater culture has launched at select Los Angeles theaters. The publication, titled "Ritual," represents a print-based tribute to cinema exhibition and the theatrical movie-going experience.
The zine was launched by Greg Longstreet, who operates Empirical, a Los Angeles-based public relations firm focused on directors. Longstreet's professional background in film publicity provides the foundation for this print venture, which is now available at select L.A. theater locations.
According to a press release, the publication was "Created as both a celebration of movies and a brief break from endless scrolling, Ritual is devoted [...]" The quote emphasizes the publication's dual purpose of honoring cinematic culture while offering readers an alternative to constant digital media consumption.
Contributors to the zine include Patton Oswalt and Edgar Wright, as noted in the publication's announcement. The involvement of these recognizable figures from the entertainment industry aligns with the publication's focus on film culture and theatrical exhibition.
The decision to launch Ritual as a print publication rather than a digital platform reflects the zine's thematic emphasis on traditional movie theater culture. By existing in physical form, the publication mirrors the tangible, communal experience of watching films in theaters.
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