House of Reux to Launch Vertical Streamer ThumFlix
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25d ago

House of Reux to Launch Vertical Streamer ThumFlix

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Atlanta-based House of Reux is launching a mobile-first vertical video streamer called ThumFlix later this year. The platform will focus on premium short-form scripted content and aims to provide independent filmmakers with new avenues for monetization and distribution.

ThumFlix’s launch will be accompanied by the addition of four international titles to House of Reux's content slate, as well as a co-production project based in India. Details about these specific acquisitions and the India co-production were not immediately available.

The company intends for ThumFlix to cater specifically to mobile viewing habits with its vertical video format. This approach is designed to appeal to audiences accustomed to consuming content on smartphones and other portable devices, offering a distinct alternative to traditional horizontal streaming platforms.

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