Google is introducing a new age verification system for the Google Play Store, leveraging its Family Link parental control app. The system aims to ensure apps adhere to age-appropriate guidelines and comply with regulations like COPPA (Children’s Online Privacy Protection Act) and GDPR-K (General Data Protection Regulation – Kids).
The new API will allow developers to request age information from users. However, Google isn't collecting the data directly; instead, it relies on parents who use Family Link to set age ranges for their children. According to Ars Technica, “Google’s new API relies on parents to set age ranges in Family Link.” This means that apps will receive an indication of whether a user is under or over a certain age based on the parent's settings within Family Link.
The system is being rolled out gradually and initially focuses on apps targeting children. Google states this approach helps balance privacy with legal requirements. Developers can request ages 13+, 16+, 18+, or 21+ from users, and Google will provide a simple yes/no response based on the Family Link data. The company emphasizes that it is not sharing specific age details with developers.
The move comes as regulators worldwide increase scrutiny of app privacy practices, particularly concerning children’s data. By shifting responsibility to parents through Family Link, Google aims to comply with these regulations while minimizing its own direct collection and handling of user ages.
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