Meta, the parent company of Facebook, is testing a new video-centric format for its platform. The change will initially roll out in select countries with potential expansion to the U.S. next year.
The social media giant says it will test if users want to swap their standard news feed for one prioritizing “immersive video” when they open the app. According to The Hollywood Reporter, this testing phase is beginning in certain unnamed countries.
While a specific timeline hasn't been announced, Meta indicated that if successful, the new format could be available to users in the U.S. sometime next year. The company did not provide further details regarding which countries are currently involved in the test or how many users will be affected.
The move signals a continued push by Facebook towards video content, aiming to capture user attention with a more visually engaging experience upon opening the application.
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