Cricket Dominates Streaming Viewership in India
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9d ago

Cricket Dominates Streaming Viewership in India

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Ormax Media’s new report reveals that cricket is the most-watched content on streaming platforms in India, with major tournaments drawing massive viewership numbers.

The ICC Men’s T20 World Cup 2026 and the Indian Premier League (IPL) 2026 were the top two streamed titles between January and June 2026, according to Ormax Media's latest StreamView report. The ICC Men’s T20 World Cup 2026 garnered an estimated 246 million viewers on JioHotstar.

The Indian Premier League 2026 followed closely behind, attracting 228.4 million viewers also on the JioHotstar platform. These figures highlight cricket's continued dominance in India’s entertainment landscape and its significant pull for streaming audiences.

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