Callaway and Good Good Golf have issued apologies after releasing an advertisement featuring a man shoving a woman to the ground during a golf game. The ad sparked immediate backlash online.
Callaway stated it never should have approved the advertisement. The company did not provide further details regarding the decision-making process that led to the ad's approval, but acknowledged the error.
The advertisement, created in partnership with Good Good Golf, depicted a scenario where a golfer aggressively pushes a woman after she distracts him during his swing. The incident occurred as he was preparing to use a driver. The ad quickly drew criticism for its depiction of violence and perceived insensitivity.
Both Callaway and Good Good Golf have since removed the advertisement from their platforms and issued statements expressing regret. Callaway said, “Callaway never should have approved this ad,” according to Yahoo Sports. The companies have not announced any further actions regarding the incident.
Read the original coverage
💬 Comments
📜 Comment Policy