Apple TV is in early discussions to potentially acquire the U.S. broadcast rights for The Open Championship, also known as the British Open golf tournament.
The report, originating from Matt Hughes at The Guardian, indicates that Apple TV “has had preliminary discussions with the R&A about bidding for The Open.” Currently, NBC holds the stateside broadcasting rights for the prestigious golf championship.
The potential move aligns with Apple’s growing investment in sports broadcasting. While details of a possible bid are scarce, this development suggests Apple is actively seeking to expand its portfolio of live sporting events. No specific financial terms or timelines have been disclosed at this stage. The R&A has not yet commented on the discussions.
The reason for Apple's interest isn’t explicitly stated in the report, but it follows a pattern of the tech giant attempting to establish itself as a major player in live sports streaming, competing with established broadcasters like NBC and traditional cable providers.
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