Mediawan to Distribute ‘Trojan Horse’ Gameshow Across Europe

French producer Mediawan has acquired the rights to distribute Kinetic Content’s gameshow “Trojan Horse” throughout Europe, capitalizing on current public interest in Greek mythology. The rollout coincides with the upcoming release of Christopher Nolan's film adaptation of Homer’s "The Odyssey."

The high-concept unscripted format, created by Kinetic Content, is being expanded into European markets thanks to a deal between Mediawan and the original show creators. Mediawan has secured option rights to the series.

The move comes as Greek mythology experiences a surge in popularity, fueled by anticipation for Nolan’s cinematic take on "The Odyssey," which is expected to perform strongly at the box office. This timing suggests Mediawan aims to leverage this existing cultural momentum with its new gameshow offering.

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