Posters advertising Lee Cronin's "The Mummy" have been banned from the London Underground after being deemed distressing by the U.K.'s Advertising Standards Authority (ASA). The ASA found that the posters presented an image giving “a realistic impression of a dead child.”
The U.K. Advertising Standards Authority ruled that outdoor poster ads for “Lee Cronin’s The Mummy” breached its code, specifically citing imagery that was considered disturbing. While the ASA investigated four issues stemming from complaints about the advertisements, the primary concern revolved around the depiction of what they described as a "realistic impression of a dead child."
The ruling only applies to the outdoor poster campaign; companion TV and streaming spots for “The Mummy” were cleared by the ASA. The specific details of the imagery prompting the ban have not been released beyond the description provided in the ASA’s statement.
The ASA investigated after receiving several complaints regarding the ads, indicating public concern over the potentially upsetting nature of the visuals used to promote the film.
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