Lan Hongchun, director of the $300 million hit “Dear You,” is at the Venice Film Festival promoting his film and encouraging wider creative access. Alongside the festival’s stars like George Clooney, Chinese smart device developer Honor is unveiling its new Magic9 Pro Max and Robot Phone, developed in collaboration with Arri, aiming to make cinematic creation more accessible.
Lan Hongchun’s small-scale drama “Dear You” became a sensation in China earlier this year, resonating with audiences due to its themes of family and love and is now being shared with the Chinese diaspora through a global festival tour. Lan, who made the film for around $2 million, is using his platform to advocate for increased creative opportunities. “I feel like we’re in an era where creators have so many more channels at their disposal,” says Lan, speaking on the sidelines of Venice. “Whether it’s the equipment they use or the platforms to showcase their work, the options are incredibly diverse. That’s why I believe it’s a time full of opportunities for everyday creators.”
Honor is the “official imaging strategic partner of the international promotion program for Chinese-language films” at Venice, and invited Lan to the festival as part of that effort. The company is showcasing its Magic9 Pro Max and Robot Phone, both designed to “push the boundaries of creation” and make “cinematic creation more accessible without compromising creative freedom.” The Robot Phone is described as “a new species of smartphone.”
The Magic9 Pro Max features a moss-green back with the Arri logo, resembling a smaller version of Arri’s movie cameras. The Robot Phone includes a mechanical robotic arm with a gimbal system stabilizing a 200MP camera. David Bermbach, chief product officer of Arri, stated, “The future is not simply about more pixels. It is about control. It is about empowering creators to capture beautiful images.”
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