The San Francisco Giants’ reportedly strained relationship with radio station KNBR can be resolved by allowing the station to provide critical coverage, according to a report from Barrett Media. The issue stems from an expectation that a flagship radio station maintain its journalistic independence and hold teams accountable.
The article highlights unwritten rules within sports radio partnerships. It asserts that while stations benefit from exclusive access, they also have a responsibility to deliver the type of coverage local fans expect – even if it’s critical of the team.
Barrett Media specifically states, “Baseball has plenty of unwritten rules. Sports radio partnerships do too. One of them is understanding that a flagship station still has an obligation to call it like it sees it, hold teams accountable, and deliver the type of coverage local fans expect.” The report suggests that allowing KNBR to fulfill this role will mend fences with the Giants organization.
The post, titled “The San Francisco Giants Reported Rocky Relationship With KNBR Has a Simple Fix,” appeared on Barrett Media.
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